Combat the critical public health risk of product substitution. Illicit, counterfeit beverages containing toxic substances like methanol are visually indistinguishable from genuine products, leading to poisonings, blindness, and death, as seen in recent cases across São Paulo. OriginsNext provides an instant, QR-code-based verification system that empowers consumers, retailers, and health authorities to identify and remove dangerous products from the supply chain before they cause harm.
Empower consumers and retailers with a simple scan. By scanning a unique QR code on the bottle, any user can instantly verify if the product is authentic and part of a legitimate, registered batch. This is the first line of defense against refilled bottles and sophisticated fakes.
The Anomaly Dashboard provides a live map of fraudulent activity. When a fake product (like one causing methanol poisoning) is detected, authorities can see exactly where it's being scanned, identify emerging hotspots in real-time, and issue targeted public health warnings to protect consumers.
Counterfeit alcohol poses a deadly threat. As seen in recent cases in São Paulo, criminals sell falsified gin, vodka, and whiskey containing methanol, a toxic industrial alcohol. These fakes are often high-quality clones or refilled legitimate bottles, making them impossible for consumers and even bar staff to detect visually. Ingesting methanol can lead to severe poisoning, blindness, and death, with victims often being young people in bars and nightclubs. A digital solution is essential to provide a reliable verification method that goes beyond what the eye can see, protecting public health.
Every authentic bottle is given a unique, serialised QR code at the point of manufacture, creating a digital passport on our platform. This ID cannot be legitimately duplicated or faked and are continuously linked to sales invoice data.
Our AI flags suspicious activity that indicates a counterfeit product. If a single QR code is scanned in multiple cities (a 'clone') or a bottle is scanned months after it should have been consumed (a 'refill'), the system generates an alert.
When a consumer or retailer scans a fraudulent bottle, they receive an instant 'Fraud Alert' on their phone. This message warns them that the product is suspicious, has failed verification, and may be counterfeit, providing an immediate "do not consume" warning to prevent harm.
Contact us today and explore our full range of solutions that will enable your ecosystem to PROTECT market access, GROW market share, and IMPROVE profit margins.
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