CANEGROWERS achieved a premium by linking a digital copy of their Smartcane BMP sustainability farm accreditation credentials with mass balance traced sugar from farm to end buyer.
“We’re very basic in our record keeping, from vineyard notes to winery notes. So having all our data in one system and available to our clients.”
“As is the case with countless other products, changing consumer sentiment is not only driving the demand for ethically produced, sustainable sugar, but making it a key pillar of market access.”
“What excites me the most is that we can take the sustainability story of SunRice and actually make it accessible to all our stakeholders.”
"We’re creating a value add for our products which is really important for growers."
"This shipment was the first time Smartcane BMP has been able to use blockchain to demonstrate and validate traceability of certified sustainable sugar.”
“This means sugar produced from cane grown by Smartcane BMP accredited growers is now getting international recognition for its sustainability.”
“We’ve used blockchain to demonstrate that we can trace that right through to the port and then attaching that to that shipment.”
“It’s enormously powerful and will have a financial and economic dividend because there is value in that product.”
“We want to try and create better market access and a higher value for our product.”
“We can get that value right back to the grower who has been asked to do something different.”
“Blockchain is an important enabler for SunRice as it allows us to bring together our stories and information, importantly our credentials, and share them in a very trusted way with our customers and consumers.”
Contact us today and explore our full range of solutions that will enable your ecosystem to PROTECT market access, GROW market share, and IMPROVE profit margins.
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